Helpful Information / Articles: Trademarks - Benefits of Trademarks
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Trademarks benefit both the consumer and the seller by:

• identifying and distinguishing a seller's goods from those sold by others
• identifying that the goods come from a single source, even if the source is unknown
• indicating that all the goods have the same level of quality
• assisting in advertising and promoting goods. Obtaining trademark rights can be accomplished simply by adoption and use. However, federal registration of a trademark provides enhanced protection along with constructive notice to others of ownership and use of the trademark. Trademarks have a potentially infinite life span so long as the trademark is properly used in commerce and renewal fees are paid.

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